The end of the mechanical age:
do not move when printed in magazines and newspapers, nor does everyone
look at them at the same time. Fixed mechanical reproduction, inextricably
bound to the past (photographs are only of what has already happened,
after all) has less panache than the more fluid, real-time
electronic television and its simultaneously interconnected audience.
As a result, scanning has replaced reading, and movement in media is increasingly
a sign of importance, of having the energy and penetration